Creating more opportunities for users to engage
UI UX Design Lead
'vVoosh is a London based social-lifestyle startup, helping to bring users interests to life.'
By speaking to users and analysing platform data, we concluded that esoteric, product focused language (unfamiliar to new users) combined with a task based on-boarding process were responsible for a high churn rate and low product engagement.
I conducted UX workshops with C-level execs, team members and Vvoosh users to better understand how language is perceived during on-boarding, and how it can be improved to design consistent user journeys and experiences that drive meaningful engagement.
Testing a ‘communication toolkit’ card system that gives users more opportunities to express themselves on the platform.
Testing cards with contextualised action buttons; rather than ‘trying’ all experiences on the platform, users could now Follow, Plan, Visit and Join the plethora of hobbies, events and interests available.