Launching a mobile first editorial platform for Africa

 

 

PROJECT

True Africa – trueafrica.co

 

ROLE

UX and Design Lead

AGENCY

TRUE 212

 

 

the project

I was part of the core team that launched TRUE Africa – a new media-tech platform with all of the next generation thinking on culture, music, sports, lifestyle, politics, fashion and tech in Africa and the diaspora. I was responsible for leading the UX, design and brand identity and was heavily involved in the digital strategy for the first release of the successfully launched product in September 2015.

branding elements

Youth culture plays a huge part in True Africa's communication and brand strategy as they target young, ambitious Africans in Africa and the Diaspora.

With a 'digital-first' design approach, the logo I designed for TA was bold and clean – it will sit proudly and prominently across all devices, and effortlessly lockup next to the 'Future now. Non-stop' strapline, and on top of hard-edged, youth-focused reportage photography.

 
 
True Africa branding: Icon and word mark

True Africa branding: Icon and word mark

 
 
 

UI Cards and chips for a mobile first experience

The card system designed for TA creates a seamless content delivery experience across mobile and desktop devices.

The system is built from three elements:

  1. Summary card
  2. Feature card
  3. Category card
 
 
Above: Feature card ux example

Above: Feature card ux example

 
 
The category card is created from a summary and feature card

The category card is created from a summary and feature card

 
 
True Africa on mobile and tablet devices

True Africa on mobile and tablet devices