Website launch for London furniture company

 
 
 

PROJECT

Marketing website

client

Raw Furniture Co.

ROLE

UX and Design Lead

AGENCY

TRUE 212

 
 
 

Introduction

Raw Furniture Co. creates functional and honest hand-made furniture for offices and workspaces. They required a website to showcase the craftsmanship and quality of their products, as well as extended feature details, such as measurements and finishes of the pieces they sell. The success of the site would be based on wholesale orders and email signups.

approach

Working closely with founders of Raw and digital agency TRUE 212, we worked to build a marketing website that was in line with Raw’s brand values: It needed to be functional, simple in its design and visually stunning in appearance.

With that in mind, we led with Raw’s beautifully crafted products, putting their form and finish front and centre. This design approach can be seen across the site, from the one-page layout homepage to the product pages and gallery section. To drive SEO and brand value, we also delivered an editorial section to be be used as a content marketing mechanism for Raw to write about all things related to design, industry and furniture.