Website launch for London furniture company



Marketing website


Raw Furniture Co.


UX and Design Lead


TRUE 212



Raw Furniture Co. creates functional and honest hand-made furniture for offices and workspaces. They required a website to showcase the craftsmanship and quality of their products, as well as extended feature details, such as measurements and finishes of the pieces they sell. The success of the site would be based on wholesale orders and email signups.


Working closely with founders of Raw and digital agency TRUE 212, we worked to build a marketing website that was in line with Raw’s brand values: It needed to be functional, simple in its design and visually stunning in appearance.

With that in mind, we led with Raw’s beautifully crafted products, putting their form and finish front and centre. This design approach can be seen across the site, from the one-page layout homepage to the product pages and gallery section. To drive SEO and brand value, we also delivered an editorial section to be be used as a content marketing mechanism for Raw to write about all things related to design, industry and furniture.