Currently based in London, UK  |  Telephone: 0044 7824 632 199  |  Email:  |  Skype: carlstratton



Building eCommerce customisation start-up Shoesie.

about me

I am a digital product designer with over 10 years design experience and winner of the UK Innovate, digital innovation contest (for mass customisation). I've had the pleasure of working with Brands such as Vodafone, ESPN and Mind Candy; collaborating with Startups like Mixcloud, Grubclub and Twickets, and advising Organisations such as Workspace and the NHS to deliver digital strategies, user experiences and visual design.

what i do

Projects I work on involve a large degree of strategic thinking, problem solving, research and testing; and usually result in some form of digital output. They combine business with design logic and require a sensitivity for user-centered design and a passion for improving and delivering succinct digital experiences.

desired process

  1. Research
  2. Structure
  3. Concept & Strategy
  4. Create & Test
    Site maps
    Use cases and scenarios
    User flows
    Wireframes - test and iterate
  5. Visual Design

favoured methodology

  • Agile
  • Kanban

proficient in

Creative Suite