Based in London, UK  |  Telephone: 0044 7824 632 199  |  Email:  |  LinkedIn



Launching fragrance start-up, Capsule


Launched, Shoesie – 2018 Ignite alumni

about me

I am a digital product designer with over 10 years design experience and winner of the UK Innovate, digital innovation contest (for mass customisation). I've had the pleasure of working with Brands such as Vodafone, ESPN and Mind Candy; collaborating with Startups like Farfetch, Mendeley and Digital Shadows, and advising Organisations such as Workspace and the NHS to deliver digital strategies, user experiences and visual design.

what i do

Projects I work on involve a large degree of strategic thinking, problem solving, research and testing; and usually result in some form of digital output. They combine business with design logic and require a sensitivity for user-centered design and a passion for improving and delivering succinct digital experiences – see examples of my work here.

desired process

  1. UX Strategy

    • Project scope

    • Project goals

    • Defining success

  2. Discovery

    • Requirements

    • Interviews

  3. Explore

    • Use cases and scenarios

    • Competitive analysis

    • Building personas

    • Journey mapping

    • Site maps/IA

    • Prototyping testing/feedback

  4. Visual

    • Design system

    • UI Design

favoured methodology

  • Agile

  • Kanban

proficient in

  • Axure

  • Sketch

  • Invision

  • Omnigraffle

  • Creative Suite

  • Etc